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Seafood Watch is grounded in the theory that consumer demand for sustainable seafood, coupled with business commitments to leverage their purchasing power, will drive fisheries and aquaculture toward more sustainable practices. 

This research was developed to help test this theory and determine to what extent business commitments are driven by consumers.

Key U.S. business stakeholders in the seafood supply chain were surveyed via on an online survey to determine:

  1. Specific actions taken on sustainable seafood action, if any
  2. Why they took that action (i.e. protection of brand, consumer demand for sustainable seafood, others)
  3. Preferred resources on seafood sustainability and why
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